Dussehra 2023 — where this started
The first evening
The route grows
Today — four fields of work
Home/About Us

We are not trying to save the world

It began with

We are trying to make sure that on the streets and in the villages we can actually reach, no child sleeps hungry, no girl drops out for want of a notebook, and no elder is forgotten.

๐Ÿ“…Since Dussehra 2023๐Ÿค150+ volunteers on the ground๐Ÿ“46 villages & urban bastis๐Ÿงพ80G registered๐Ÿ”Audited annually, by an independent CA
Our story

It started with fafda and jalebi

Dussehra, 2023. Not with a strategy, a donor pitch or a registration certificate — those all came later, and reluctantly.

On Dussehra every household in Gujarat eats fafda and jalebi. It is the one thing nobody thinks twice about. A few of us thought about the children who would watch that day pass without any of it — the ones on the pavement outside the sweet shop, not inside it.

So we bought what we could afford, packed it up, and took it out on a scooter. We handed fafda and jalebi to the sweetest children we have ever met, and not one of them asked for a second plate. It started with one plate of food and a scooter.

We came back the next week with food instead of sweets, and word travelled the way it does — a neighbour told a friend, a teacher told a parent. Three years later we cook and serve 100+ hot meals every single day, and we have never missed a day.

Registration happened because donors needed receipts and schools needed a name on a letter. The 80G approval happened because our supporters deserved the deduction they were entitled to. None of it changed what we actually do on a Sunday.

Today we work across four fields. The food is still cooked and carried by volunteers who show up on their day off, and the trustee still does field duty.

Volunteers serving hot food to children on the roadside
1 → 1,00,500+from that first plate to where we are now
Mission & vision

What we are actually trying to change

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Our mission

To meet the immediate, physical needs of the poorest households in the communities we can reach and return to — food, education materials, warmth, family ration and a home for the elderly — delivered directly by volunteers, with complete financial honesty, and with the dignity of the person receiving it treated as non-negotiable.

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Our vision

A network of communities where hunger is not a daily event, where no child leaves school for a reason that costs a few hundred rupees to fix, and where an elderly person living alone still has somebody who knows their name and turns up in the first week of every month.

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Dignity first

How something is given matters as much as what is given. Nobody queues with their hands out for our camera.

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Radical honesty

We publish unit costs, we report the bad months, and we would rather lose a donor than round a number up.

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Return, don’t visit

A community helped once has not been helped. Every route we start, we commit to repeating.

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Protect the child

A written child protection policy, enforced on every field visit, with no exceptions for anybody.

How the work is organised

The four fields we work in

Not fourteen causes done badly. Four, done properly, in the places we can reach and return to.

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1. Child rights

A hot meal every day and the means to stay in school — books, bag, stationery and the follow-up that makes sure the child is still in class next term.

See this work →

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2. Calamity relief

When a flood, a fire or a cyclone takes a settlement apart, we move food, water and ration into it — usually within forty-eight hours, because that is when it counts.

See this work →

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3. Women empowerment

Monthly ration for widowed women, sanitary pad distribution and awareness sessions for girls, and support to keep girls in education rather than out of it.

See this work →

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4. Old age home

We run our own home for senior citizens — Krushna-Vihar Old Age Home, in Chandkheda, Ahmedabad. Not a partner’s home, not a referral. Ours.

See this work →

Trustee

The person who answers for every rupee

One trustee, no paid fundraisers, no commission agents. He is on field duty himself.

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Mitesh Panchal

Founder & Managing Trustee

Runs the field operation, signs off every distribution, holds the books and issues the 80G receipts inside the 45-day promise. If you message this website, he is the person who answers.

Transparency & compliance

Everything a serious donor will ask for

Published here so that nobody has to write in and request it.

₹100every rupee tracked
Direct programme delivery ₹80
Materials, kits & logistics ₹13
Field coordination ₹1
Administration & compliance ₹6

๐Ÿ“œ Registration particulars

Trust / Society registration
PAN of the trust
80G approval number
12A / 12AB number
Year established

Certified copies of any of the above are sent the same day on request — ask on WhatsApp and a trustee will send them personally.

โœ… Our standing commitments

  • Annual independent audit by a practising chartered accountant.
  • Form 10BD filed donor-wise by 31 May each year, with 10BE certificates issued to reported donors.
  • Formal 80G receipt within 45 days — the promise printed on our donation form.
  • Restricted donations tracked separately against the programme you nominated.
  • Donor data never sold, rented or shared. Not to another NGO, not to a fundraiser, not to anyone.
  • Any donor may request a written account of how their specific contribution was applied.
Annual report

I asked for a breakdown of where my donation went. I expected a brochure. I got an itemised list with the supplier rates. That is when I set up a standing monthly amount.

Dr. Anand MehtaRegular donor since 2023
About us

Questions about the organisation

Yes. Registration particulars, trust PAN, 80G and 12A numbers are published in the compliance strip at the foot of every page and in the Transparency section above. Certified copies are sent on request, the same day.
One managing trustee, Mitesh Panchal, who does field duty himself. There are no paid fundraisers and no commission-based agents. The person who answers your WhatsApp message is the trustee.
Individual donations, monthly givers, CSR partnerships and in-kind contributions. We do not take money from any source that attaches conditions we consider improper, and we say no to sponsorships that require us to stage a distribution for a camera.
Because we would rather serve 46 communities every week than 200 communities once a year. Expansion happens only when we have the volunteer base to sustain a new route indefinitely.
We collaborate with local schools, shelters and anganwadi workers constantly. We are not a chapter, franchise or affiliate of any larger organisation.
Audited statements are available on request to any donor. We would rather answer an uncomfortable question than lose your trust.
A very small coordination team. Field delivery is volunteer-run, which is the only reason our per-unit costs look the way they do.
Come on a distribution. That is the single most convincing thing we can offer, and it is open to any donor who asks.
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